The Incense Road Experience

The Incense Road Experience is an interactive journey of about two hours through the houses and alleys of AlUla's Old Town. It combines live performances, modern technology and interactive activities, so you can step into the stories of the ancient traders and discover the place of incense in history. The experience introduces you to the role AlUla played in ancient trade networks. It won the award for Best Event in the Arts and Culture category at the Saudi Events Awards 2025. Booking in advance is required through the Experience AlUla website. Source: https://www.experiencealula.com/ar/things-to-do/experiences/the-incense-road-experience

حمّل تطبيق دليل السعودية